Leaderboard

• 600 x 100 pixels …
• Link

T.O.C. text & image ad

• 50 character headline (including spaces)
• 250 characters of text (including spaces)
• 300×250 pixel image (will display as 150 x 125)
• Link

Inline text & image ad

• 50 character headline (including spaces)
• 250 characters text (including spaces)
• 300×250 pixel image (will display as 150 x 125)
• Link

Maximum file size – 1MB, File type – .jpg or .png

Leaderboard – 3 sizes

• 970×90 pixels (Desktop)
• 728×90 pixels ( Tablet)
• 300×50 pixels (Mobile)
• Link

Boombox

• 300×250 pixels
• Link

Billboard

• 970×250 pixels
• 300×250 pixels (mobile)
• Link

Reveal ad – * Requires two independent creatives (.jpg and/or .png only)

• E1: 2500×1450 pixels background image
• E2: 300×250 pixels PNG for transparent (messaging/call-to-action should go here)
• Link
  ***NO third party tags can be accepted for reveal ads

Native

• 20-75 character headline
• 40-120 character body
• 600X400 pixel image (.jpg or .png ONLY) with no text on image.
  Logo 300pixel wide max., centered on top of image for best display options
• Link

Maximum file size – 1MB

.jpg, .png, .gif, HTML5 zip file, and custom third-party code

Include linking URL for ad units

Pre-roll & pop-up videos

• Max file size – 25MB
• Max duration – 15-30 seconds
• File type – .mp4 or .mov
• Linking URL

Video ad

• Product release with 75-100 word outline that best describes the product
• 5 to 8 High-res. product images/video clips & company logo (.jpg, .png, or .tiff)
• File type – .mp4 or .mov
• 5 to 8 product features with call to action for the end of the video including contact
  information
• 150 word script if voiceover is requested

Sales brochure video

• Product release with 75-100 word outline that best describes the product
• 5 to 8 high-res. product images/video clips & company logo (.jpg, png, or .tiff)
• File type – .mp4 or .mov
• 5 to 8 product features
• High resolution company logo
• 150 word script if voiceover is requested
• Digital Spec sheet (PDF or PSD)

Social media video

• Product release with 75-100 word outline that best describes the product
• 5 to 8 High-res. product images/video clips & company logo (.jpg, png, or .tiff)
• File Type – .mp4 or .mov
• 5 to 8 product features
• High resolution company logo
• 150 word script if voiceover is requested

360 product video

• Product release with 75-100 word outline that best describes the product
• 5 to 8 High-res. product images/video clips & company logo (.jpg, png, or .tiff)
• File type – .mp4 or .mov
• 5 to 8 product features
• Call to action (CTA) for the end of the video including contact information
• 150 word script if voiceover is requested

Ship product and spec sheets to:
Industrial Media – Unit202 Video Studios
199 East Badger Road, Suite100
Madison, WI 53716

Unboxing video

• Product release with 75-100 word outline that best describes the product
• 5 to 8 high-res. product images/video clips & company logo (.jpg, png, or .tiff)
• File type – .mp4 or .mov
• 5 to 8 product features
• Call to action (CTA) for the end of the video including contact information

Ship product and spec sheets to:
Industrial Media – Unit202 Video Studios
199 East Badger Road, Suite100
Madison, WI 53716

Video showcase

• Image: 640×360 pixels
• Headline: 80 characters(max)
• Body copy: 250 characters
• URL link

• File type: pre-formatted HTML file
• Max file width: 650 pixels
• Subject line: 50 Characters Max
• Teaser line: 100 Characters Max (optional)
• Advertiser Name: as is should appear on the “From” line
• Test list: email address list of recipients for eBlast draft/test send
• Seed list: email address list of recipients for eBlast live/final send
• Suppression list file type: .txt, .csv, or .xlsx (optional)

Layout examples:

If a client does not have the ability to create an HTML (this should not apply to agencies) send production the following materials:

• Header: Main Image at least 600 pixels wide – .jpg, .png, or .gif
• Company logo: (if they want to use one) High Resolution
• Headline and/or Subject Line: 100 Characters Max
• Body copy: 1000 Characters Max
• Call to action: CTA for a button i.e. “Learn More”, “Download “…
• URLs: for anything they want linked in the HTML file.

Layout examples:

(choose one from links below, or another example. Otherwise, a Word or PDF Document displaying the general look or outlining a layout description)

• Image: 640×360 pixels
• Headline: 80 characters(max)
• Body copy: 250 characters
• URL link