Serving the people behind industrial innovation
Supporting professionals who build our world
Manufacturing shapes everything around us. The people designing, building, and improving the products we depend on need access to the best ideas, innovations, and insights in their field. Through our seven specialized publications, we cover the complete manufacturing lifecycle. We exist to connect these professionals with the ideas and partners they need to fuel progress, and to connect companies with the decision-makers who become their customers.
Serving the people behind industrial innovation
Supporting professionals who build our world
Manufacturing shapes everything around us. The people designing, building, and improving the products we depend on need access to the best ideas, innovations, and insights in their field. Through our seven specialized publications, we cover the complete manufacturing lifecycle. We exist to connect these professionals with the ideas and partners they need to fuel progress, and to connect companies with the decision-makers who become their customers.
OUR HISTORY
More than a century of industrial media expertise
Our Philosophy
The 5 values behind every campaign
Authenticity is our currency
As we watch AI-generated content flood the market, we are happy to stay “stuck” in the “good ol’ days”. Every piece of content we publish is crafted by experienced journalists who understand the industries they cover. Hundreds of thousands of manufacturing professionals depend on us to help them excel in their work. Out of respect for their loyalty and trust, we are committed to producing well-researched, human-created content.
Partnerships are built on understanding
We take time to learn what success actually looks like for you. We start with your KPIs and dig deeper to learn about the challenges keeping you up at night and the goals that matter most to your business. A thorough understanding of your business enables us to build campaigns designed specifically for those outcomes and we stay invested until you’ve exceeded them.
Innovation serves connection, not replaces it
We embrace new tools, analytics platforms, and marketing technologies, but never at the expense of human connection. We believe technology should make us more efficient at reaching people with meaningful content and connecting buyers and sellers. We use AI tools to enhance our work, but we’ll never let algorithms write our content or fake our engagement metrics. Progress to us means using innovation to amplify human expertise, not replace it or automate it away.
Depth over breadth, always
While competitors chase acquisitions and bolt on publications across unrelated industries, we’ve made a different choice: to go deep instead of wide. We believe that true expertise comes from our focus on the manufacturing and design engineering industries we’ve served for over 20 years. We’re not interested in growing just to grow. We’re invested in being the absolute best at what we do for our readers and advertisers.
We are responsible for providing clarity
The marketing and advertising landscape is confusing enough. We don’t want to add to that confusion. You’re looking to make confident decisions and get good ROI on your advertising dollars, and that starts with actually understanding what you’re buying. That’s why we lead with education. We believe when you know exactly what you’re investing in and why it works, you make better choices – and everyone wins.
Testimonials
From our clients
“My collaboration with Industrial Media has been truly rewarding. Our outcomes have consistently exceeded our expectations, and are a testament to the team’s proficiency and dedication. Working alongside them has been a productive and enjoyable experience, talented people!”
Lisa Lorraine
Marketing and Art Director at High Tek
“Since 2018, Industrial Equipment News (IEN) has produced more than 50 videos for us, consistently turning our script ideas, images, and video clips into polished, professional content. Their videos are excellent for lead generation, product education, social media, our websites and YouTube channel, and programmatic campaigns—delivering real value across every channel.”
Jenny Christensen
Vice President of Marketing of BinMaster
Our clients
Connect with us
Follow for manufacturing industry insights
A media partner you can keep counting on
Start a partnership that will deliver year after year
We have exceptionally low client turnover. Our clients tell us that they keep coming back because we publish quality content and deliver consistent advertising results. When you work with us, you’re not starting from scratch every quarter. You’re building a partnership that gets smarter and more effective over time.
Industrial Media helps brands reach real manufacturing, design engineering, and distribution professionals through trusted publications, targeted advertising, content creation, and guaranteed campaign results.
Website
Contact
199 E Badger Rd Suite 100
Madison, WI 53713
Sales: Thomas Lynch - tom@ien.com
Editorial: David Mantey - david@ien.com
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