Content built to educate, engage, and convert
Create content that helps industrial buyers understand, engage, and take action
From product videos and technical explainers to podcasts, webinars, research-based content, white paper summaries, social media assets, and corporate storytelling, our team creates content designed for the audiences you need to reach.
Content built to educate, engage, and convert
Create content that helps industrial buyers understand, engage, and take action
From product videos and technical explainers to podcasts, webinars, research-based content, white paper summaries, social media assets, and corporate storytelling, our team creates content designed for the audiences you need to reach.
Where technical expertise becomes engaging content
A content studio built for industrial storytelling
Unit 202 is Industrial Media’s in-house content and video production studio, built to help manufacturers and industrial brands turn their products, expertise, and stories into professional marketing assets.
Founded in 2015, the studio creates original, broadcast-quality work — including the signature “Made in America” series spotlighting U.S. manufacturers, industry-leading podcasts, and instructional technical content built for industrial audiences.
Content formats built for industrial buyers
Services
White papers
Create in-depth educational resources that explain technical solutions, industry challenges, and product applications. White papers help support consideration-stage buyers with credible, useful content.
Ebooks
Turn complex topics into polished, easy-to-follow resources that educate prospects and support lead generation. Ebooks are ideal for building authority while giving your audience something valuable to download and share.
Infographics
Make technical information easier to understand through visual, easy-to-digest content. Infographics help simplify data, processes, product benefits, or industry insights in a format built for quick engagement.
Video
Bring your products, processes, and expertise to life with professional video content. From product demos to educational features, video helps industrial brands create a stronger connection with prospective buyers.
Content built around your audience
Professional content, tailor-made for your unique audience
Technical products and industrial services are not always easy to explain in a few words. Unit 202 helps turn complex ideas into clear, useful content that supports awareness, education, lead generation, sales conversations, and long-term brand visibility.
Whether the final asset is a video, podcast, webinar, white paper summary, research piece, or campaign-ready social content, we help create materials your team can use across multiple channels.
Content built around your audience
Professional content, tailor-made for your unique audience
Technical products and industrial services are not always easy to explain in a few words. Unit 202 helps turn complex ideas into clear, useful content that supports awareness, education, lead generation, sales conversations, and long-term brand visibility.
Whether the final asset is a video, podcast, webinar, white paper summary, research piece, or campaign-ready social content, we help create materials your team can use across multiple channels.
TURN CONTENT INTO CAMPAIGN VALUE
Content creation with built-in audience reach
Because Unit 202 is part of Industrial Media, your content can be connected to a broader advertising and distribution strategy. Videos, research, webinars, podcasts, white paper summaries, and other marketing assets can be promoted through daily newsletters, pre-roll sponsorships, display ads, targeted e-blasts, social media, video showcases, and other placements across Industrial Media’s publication network.
That means your content does not just get created — it gets used. It can help generate awareness, educate prospects, support sales teams, and drive engagement with manufacturing and design engineering professionals.
Content creation with built-in audience reach
Create the content — then get it in front of more people
Because Unit 202 is part of Industrial Media, your content can be connected to a broader advertising and distribution strategy. Videos, research, webinars, podcasts, white paper summaries, and other marketing assets can be promoted through daily newsletters, pre-roll sponsorships, display ads, targeted e-blasts, social media, video showcases, and other placements across Industrial Media’s publication network.
That means your content does not just get created — it gets used. It can help generate awareness, educate prospects, support sales teams, and drive engagement with manufacturing and design engineering professionals.
Industrial storytelling in action
Our work
Made in America
Unboxed
Product video
Whiteboard video
360 video
Video podcasts
Testimonials
From our clients
“Since 2018, Industrial Equipment News (IEN) has produced more than 50 videos for us, consistently turning our script ideas, images, and video clips into polished, professional content. Their videos are excellent for lead generation, product education, social media, our websites and YouTube channel, and programmatic campaigns—delivering real value across every channel.”
Jenny Christensen
Vice President of Marketing of BinMaster
“Working with the IEN video team has been an exceptional experience. They consistently deliver content that captures our message with accuracy and technical precision, often requiring very little direction. Their professionalism and efficiency make the entire process seamless, and fast. Each video can be easily repurposed across social media, sales presentations, internal displays, and our website. It’s a high-quality, cost-effective solution that continues to exceed expectations.”
Rebecca Hutchins
Advertising and Promotions of PHD, Inc.
Build assets that support real campaign goals
Ready to turn your expertise into content that works harder?
Whether you need a single asset, a full content series, or a campaign that combines content creation with targeted distribution, Unit 202 can help you create professional materials that support awareness, education, lead generation, and sales.
Industrial Media helps brands reach real manufacturing, design engineering, and distribution professionals through trusted publications, targeted advertising, content creation, and guaranteed campaign results.
Website
Contact
199 E Badger Rd Suite 100
Madison, WI 53713
Sales: Thomas Lynch - tom@ien.com
Editorial: David Mantey - david@ien.com
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